Marketing & Creative
An SEO specialist improves a website’s visibility in search engines so the right customers find it without paid ads. The role combines technical site fixes, keyword research and content recommendations, and tracks rankings, traffic and leads.
Ways to hire
4options
contract, contract-to-hire, full-time and executive search
The role
Companies usually hire one when organic traffic has stalled, after a site migration or redesign, or when competitors consistently outrank them for valuable search terms.
Typical responsibilities
Core skills
Tools and systems
Related titles
Typical background
Typically 2 to 5 years in SEO or digital marketing, with a bachelor's degree in marketing and strong analytics skills.
At a glance
The essentials for planning the hire: level, background, how you can hire and what the role typically pays.
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What happens next
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Send your resume once and a marketing and creative recruiter will match you to SEO specialist roles that fit your experience, pay expectations and the way you want to work. We only put you forward for roles you have said yes to, and it is always free.
FAQ
Straight answers to the questions employers and candidates ask about this role.
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An SEO specialist improves a website’s visibility in search engines so the right customers find it without paid ads. The role combines technical site fixes, keyword research and content recommendations, and tracks rankings, traffic and leads. Typical responsibilities include: research keywords and map them to site pages and content; audit sites for technical problems affecting crawling and indexing; optimize page titles, headings, internal links and structured data.
Look for keyword research, technical SEO, on-page optimization, link building, content optimization and search analytics. Experience with Google Search Console, Semrush, Ahrefs, Screaming Frog and Google Analytics is common in this role.
Yes. An SEO specialist is one of the roles employers most often hire on contract, for projects, busy periods, leave cover and vacancies. Contract-to-hire is also an option if you want to work together before making a permanent offer.
An agency gives you a team with several skills and works well for audits, migrations and short projects. An in-house specialist builds deep knowledge of your site and works closely with content and development teams. Companies with steady SEO needs often hire a specialist and add an agency for specialized work.
Not necessarily, but they should be able to brief writers, review content and discuss technical changes with developers. Basic HTML knowledge helps. Some roles lean toward content strategy, others toward technical SEO, so define which side matters more before you begin interviewing.
Related roles
Every role in the practice is recruited by the same specialist team.
