Hire a social media coordinator

A social media coordinator schedules and publishes posts, responds to followers and tracks activity across a company’s social accounts. The role supports a social media manager or marketing team and keeps accounts active, accurate and on brand. Typical responsibilities include: schedule and publish posts across company social media accounts; create simple graphics, captions and short videos; respond to comments and direct messages in an approved tone.

Look for content scheduling, copywriting, community engagement, basic design, platform knowledge and analytics reporting. Experience with Hootsuite, Sprout Social, Canva, Meta Business Suite and Later is common in this role.

Yes. A social media coordinator is one of the roles employers most often hire on contract, for projects, busy periods, leave cover and vacancies. Contract-to-hire is also an option if you want to work together before making a permanent offer.

A coordinator carries out the plan by scheduling posts, replying to followers and reporting results. A manager builds the strategy, sets goals, manages budget and often supervises others. Hire a coordinator when direction exists and execution is the gap. Hire a manager when strategy is missing.

Look for accounts they have helped manage, with examples of posts, captions and basic graphics, and any growth or engagement results they can verify. Personal projects and internships count at the entry level. Ask how they handle negative comments and how they plan a content week.