Marketing & Creative
A social media manager sets the strategy for a company’s social channels and leads the content, community and reporting that support it. The role connects social activity to brand, lead generation and customer service goals.
Ways to hire
4options
contract, contract-to-hire, full-time and executive search
The role
Companies usually hire one when social media becomes a real channel for leads or customer care, or when several people run accounts without a plan.
Typical responsibilities
Core skills
Tools and systems
Related titles
Typical background
Typically 4 to 7 years in social media or marketing, including team or agency coordination, plus a marketing degree.
At a glance
The essentials for planning the hire: level, background, how you can hire and what the role typically pays.
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FAQ
Straight answers to the questions employers and candidates ask about this role.
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A social media manager sets the strategy for a company’s social channels and leads the content, community and reporting that support it. The role connects social activity to brand, lead generation and customer service goals. Typical responsibilities include: develop social media strategy and monthly content calendars; oversee content creation, publishing and community management; manage paid social budgets and influencer partnerships.
Look for social strategy, content planning, community management, paid social, analytics and crisis response. Experience with Sprout Social, Hootsuite, Meta Business Suite, Canva and Google Analytics is common in this role.
Yes. Employers hire a social media manager on contract for projects, peak periods and cover, and contract-to-hire is a good way to confirm fit before a permanent offer. For long-term needs, most choose full-time placement.
A social media manager sets strategy and manages content, reporting and often budget across channels. A community manager focuses on conversations, support and relationships with followers or members. Many companies combine the two in one role, but larger brands often split them.
Tie results to your goals. Reach and followers matter for awareness, while leads, sign-ups and sales matter for revenue. A strong manager can show how content decisions affected engagement and business outcomes, and explain what they changed after weak results. Be wary of reports that show only follower counts.
Related roles
Every role in the practice is recruited by the same specialist team.
