Marketing & Creative
A VP of Marketing runs the marketing department, setting plans, managing the budget and leading managers across brand, demand generation and content. The role is accountable for marketing results and works closely with sales and executive leadership.
Ways to hire
4options
contract, contract-to-hire, full-time and executive search
The role
Companies typically hire one when marketing has grown into several teams, when the founder or CEO still directs it, or when marketing needs an accountable executive owner.
Typical responsibilities
Core skills
Tools and systems
Related titles
Typical background
Typically 12 or more years in marketing, including senior team leadership, and a bachelor's degree, often with an MBA.
At a glance
The essentials for planning the hire: level, background, how you can hire and what the role typically pays.
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What happens next
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FAQ
Straight answers to the questions employers and candidates ask about this role.
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A VP of Marketing runs the marketing department, setting plans, managing the budget and leading managers across brand, demand generation and content. The role is accountable for marketing results and works closely with sales and executive leadership. Typical responsibilities include: build marketing strategy and annual plans with executive leadership; manage the marketing budget, headcount and vendor relationships; lead directors and managers across brand, demand and content.
Look for marketing leadership, strategic planning, budget management, demand generation, team development and executive communication. Experience with Salesforce, HubSpot, Tableau, Google Analytics and Workfront is common in this role.
Yes, for interim leadership. Many employers bring in an interim VP of Marketing to steady a team during a search, a transition or a major project, then hire permanently through an executive search. A specialist recruiter can scope either route with you.
A marketing director usually runs one area or team and reports to a senior leader. A VP owns the entire function, sits with the executive team and answers for company-level results. Hire a director when you need strong execution in a domain. Hire a VP when marketing needs strategic ownership.
Match the candidate to your size and stage. Early growth companies need builders who have established new teams and channels. Larger, established companies need leaders who can manage managers and complex budgets. Ask about team size, budget and the specific outcomes they have been accountable for.
Related roles
Every role in the practice is recruited by the same specialist team.
