Marketing & Creative
A marketing manager plans and runs a company’s marketing programs, leads the people who execute them and is accountable for results such as leads, awareness and revenue. The role turns company goals into campaigns, budgets and measurable plans.
Median pay
$165,780a year
Advertising, promotions and marketing managers, U.S. BLS, May 2025
The role
Companies usually hire one when marketing has outgrown a single coordinator, when results need an accountable owner, or when several channels and vendors need coordination.
Typical responsibilities
Core skills
Tools and systems
Related titles
Typical background
Typically 5 to 8 years in marketing with team leadership experience, and a bachelor's degree in marketing, business or communications.
At a glance
The essentials for planning the hire: level, background, how you can hire and what the role typically pays.
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FAQ
Straight answers to the questions employers and candidates ask about this role.
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A marketing manager plans and runs a company’s marketing programs, leads the people who execute them and is accountable for results such as leads, awareness and revenue. The role turns company goals into campaigns, budgets and measurable plans. Typical responsibilities include: develop marketing plans, budgets and annual campaign calendars; manage and coach marketing specialists, coordinators and freelancers; oversee campaigns across digital, content, events and email.
Look for marketing planning, team leadership, budget management, campaign oversight, performance reporting and vendor management. Experience with HubSpot, Salesforce, Google Analytics, Asana and Semrush is common in this role.
Yes. Employers hire a marketing manager on contract for projects, peak periods and cover, and contract-to-hire is a good way to confirm fit before a permanent offer. For long-term needs, most choose full-time placement.
A marketing manager runs programs and a small team and is often hands-on. A marketing director sets broader strategy, owns larger budgets and manages managers. Smaller companies usually need a manager. Larger organizations with several teams and channels tend to need a director.
In small and mid-sized companies, a generalist who understands several channels and can direct specialists is usually the better fit. A specialist background in digital or content can suit companies that depend heavily on one channel. Define your top priority before screening candidates.
Related roles
Every role in the practice is recruited by the same specialist team.
