Marketing & Creative
A paid media specialist plans, launches and optimizes advertising on platforms such as Google, Meta and LinkedIn. The role manages budgets and creative testing so ad spend produces leads or sales at an acceptable cost.
Ways to hire
4options
contract, contract-to-hire, full-time and executive search
The role
Companies typically hire one when ad spend is growing, when a generalist manages campaigns part time, or when return on ad spend is unclear.
Typical responsibilities
Core skills
Tools and systems
Related titles
Typical background
Typically 2 to 5 years managing paid campaigns, with a bachelor's degree in marketing and Google Ads or Meta certifications.
At a glance
The essentials for planning the hire: level, background, how you can hire and what the role typically pays.
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What happens next
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Send your resume once and a marketing and creative recruiter will match you to paid media specialist roles that fit your experience, pay expectations and the way you want to work. We only put you forward for roles you have said yes to, and it is always free.
FAQ
Straight answers to the questions employers and candidates ask about this role.
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A paid media specialist plans, launches and optimizes advertising on platforms such as Google, Meta and LinkedIn. The role manages budgets and creative testing so ad spend produces leads or sales at an acceptable cost. Typical responsibilities include: build and launch ad campaigns on search and social platforms; manage daily budgets, bids and audience targeting; test ad creative, copy and landing pages for better results.
Look for google Ads, meta Ads, audience targeting, conversion tracking, budget optimization and ad copy testing. Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics and Google Tag Manager is common in this role.
Yes. A paid media specialist is one of the roles employers most often hire on contract, for projects, busy periods, leave cover and vacancies. Contract-to-hire is also an option if you want to work together before making a permanent offer.
A paid media specialist concentrates on advertising platforms, budgets and conversion tracking, and suits companies with meaningful ad spend. A digital marketing specialist covers several channels at a lighter depth. Choose paid media when ads drive most of your leads, and a generalist when your channels are varied.
It varies widely, and candidates should describe the budgets and platforms they have handled. Managing a small account differs from managing a large multi-platform budget. Match the candidate’s experience to your spend level, and ask for examples of how they improved results rather than only stating numbers.
Related roles
Every role in the practice is recruited by the same specialist team.
