Marketing & Creative
An email marketing specialist builds and manages the campaigns, newsletters and automated sequences a company sends to prospects and customers. The role protects deliverability and uses testing and segmentation to turn subscriber lists into engagement and revenue.
Ways to hire
4options
contract, contract-to-hire, full-time and executive search
The role
Teams typically hire one when email is sent irregularly, when lists are growing without segmentation, or when open and click performance has declined.
Typical responsibilities
Core skills
Tools and systems
Related titles
Typical background
Typically 2 to 5 years of email marketing experience, with a bachelor's degree in marketing or communications and platform certifications.
At a glance
The essentials for planning the hire: level, background, how you can hire and what the role typically pays.
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Send your resume once and a marketing and creative recruiter will match you to email marketing specialist roles that fit your experience, pay expectations and the way you want to work. We only put you forward for roles you have said yes to, and it is always free.
FAQ
Straight answers to the questions employers and candidates ask about this role.
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An email marketing specialist builds and manages the campaigns, newsletters and automated sequences a company sends to prospects and customers. The role protects deliverability and uses testing and segmentation to turn subscriber lists into engagement and revenue. Typical responsibilities include: build and schedule email campaigns, newsletters and promotions; segment subscriber lists using behavior and customer data; set up and maintain automated welcome and nurture sequences.
Look for campaign building, list segmentation, a/B testing, deliverability, HTML and CSS basics and CAN-SPAM compliance. Experience with Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud and Litmus is common in this role.
Yes. An email marketing specialist is one of the roles employers most often hire on contract, for projects, busy periods, leave cover and vacancies. Contract-to-hire is also an option if you want to work together before making a permanent offer.
An email marketing specialist focuses on campaigns, content and performance of sends. A marketing automation specialist designs broader workflows across email, CRM and lead scoring. If your need is better newsletters and promotions, hire email. If you need connected nurture systems, hire automation.
Basic skills help, including working in template editors and light HTML. Most specialists rely on a designer for custom layouts. What matters more is copy judgment, segmentation and testing discipline. Ask candidates to explain a campaign they improved and which numbers moved as a result.
Related roles
Every role in the practice is recruited by the same specialist team.
