Hire a creative director

A creative director sets the vision for campaigns and brand expression and leads the designers, writers and producers who carry it out. The role makes sure creative work is original, on brand and tied to the objectives the business is trying to reach. Typical responsibilities include: set the creative vision and concepts for major campaigns; review and approve design, copy and video before release; lead, coach and assign work to designers and writers.

Look for creative leadership, concept development, art direction, brand design, presentation skills and team management. Experience with Adobe Creative Cloud, Figma, Frame.io, Workfront and Miro is common in this role.

It is possible, but most employers hire a creative director on a full-time basis because the role depends on continuity and long-term relationships. Contract-to-hire is a practical middle route if you want a trial period first.

An art director leads the visual look of individual projects and usually reports to a creative director. A creative director sets overall direction, manages the whole creative team and presents to leadership. A smaller team with one lead may hire either, depending on whether strategy or hands-on craft is more urgent.

In smaller companies, yes. A creative director often designs, writes or edits alongside the team. In larger organizations the role shifts toward direction, review and management. Be clear about the balance in the job description so candidates can judge whether the role fits their strengths.