Hire a copywriter

A copywriter writes persuasive text for advertising, websites, email, packaging and campaigns, shaping how customers understand and respond to an offer. The role turns product facts and brand voice into short, clear messages that move readers to act. Typical responsibilities include: write headlines, ad copy, landing pages and email campaigns; develop messaging platforms and taglines with the brand team; adapt a single campaign idea across web, social and print.

Look for persuasive writing, headline writing, brand voice, a/B testing, concept development and editing. Experience with Google Docs, Figma, Mailchimp, Adobe Creative Cloud and Asana is common in this role.

Yes. A copywriter is one of the roles employers most often hire on contract, for projects, busy periods, leave cover and vacancies. Contract-to-hire is also an option if you want to work together before making a permanent offer.

Hire a copywriter when the goal is a specific action, such as a sale, signup or inquiry, and the copy must be short and persuasive. Hire a content writer when you need longer educational material. Some candidates cover both, so ask for samples of each.

Look for work tied to goals, not only polished sentences. Strong portfolios show a clear brief, the final copy and what it achieved. Check range across formats and voices, and ask how the writer handled feedback and revisions. Samples from your industry are useful but not required.