Marketing & Creative
A digital marketing specialist plans and runs online marketing across channels such as search, email, social media and paid advertising. The role tracks results and adjusts tactics so the company attracts qualified visitors and turns them into leads or customers.
Ways to hire
4options
contract, contract-to-hire, full-time and executive search
The role
Companies usually hire one when marketing relies on a single channel, when online campaigns lack tracking, or when a team needs hands-on support running several digital programs.
Typical responsibilities
Core skills
Tools and systems
Related titles
Typical background
Typically 2 to 5 years in digital marketing, with a bachelor's degree in marketing and Google Ads or analytics certifications.
At a glance
The essentials for planning the hire: level, background, how you can hire and what the role typically pays.
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What happens next
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Send your resume once and a marketing and creative recruiter will match you to digital marketing specialist roles that fit your experience, pay expectations and the way you want to work. We only put you forward for roles you have said yes to, and it is always free.
FAQ
Straight answers to the questions employers and candidates ask about this role.
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A digital marketing specialist plans and runs online marketing across channels such as search, email, social media and paid advertising. The role tracks results and adjusts tactics so the company attracts qualified visitors and turns them into leads or customers. Typical responsibilities include: plan and run online campaigns across search, email and social; manage paid ad accounts, budgets and bidding adjustments; track traffic, conversions and cost per lead in dashboards.
Look for digital campaign management, google Ads, web analytics, conversion optimization, email marketing and social advertising. Experience with Google Analytics, Google Ads, Meta Ads Manager, HubSpot and Semrush is common in this role.
Yes. A digital marketing specialist is one of the roles employers most often hire on contract, for projects, busy periods, leave cover and vacancies. Contract-to-hire is also an option if you want to work together before making a permanent offer.
A digital marketing specialist works across several channels and suits smaller teams that need breadth. A channel specialist, such as an SEO or paid media expert, brings depth in one area. Teams with large budgets in one channel often benefit from a specialist. Others usually start with a generalist.
Look for reporting that connects activity to outcomes: leads, pipeline or sales, not only clicks and impressions. A strong specialist explains cost per lead, conversion rate by channel and what changed from the prior period. They should also recommend next steps rather than only presenting numbers.
Related roles
Every role in the practice is recruited by the same specialist team.
