Marketing & Creative
A marketing analyst collects and interprets data on campaigns, customers and markets to show what is working and where to invest. The role gives marketing leaders reliable reporting and recommendations in place of guesses about spend and performance.
Median pay
$78,760a year
Market research analysts, U.S. BLS, May 2025
The role
Companies usually hire one when marketing reports are built by hand, when spend decisions lack evidence, or when leadership wants clearer attribution of leads and revenue.
Typical responsibilities
Core skills
Tools and systems
Related titles
Typical background
Typically 2 to 5 years in analytics or marketing, with a bachelor's degree in marketing, statistics, economics or business.
At a glance
The essentials for planning the hire: level, background, how you can hire and what the role typically pays.
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FAQ
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A marketing analyst collects and interprets data on campaigns, customers and markets to show what is working and where to invest. The role gives marketing leaders reliable reporting and recommendations in place of guesses about spend and performance. Typical responsibilities include: build dashboards tracking campaign, channel and funnel performance; analyze customer segments, behavior and lifetime value; measure campaign return on investment and cost per acquisition.
Look for data analysis, SQL, marketing attribution, dashboard building, statistical analysis and market research. Experience with Excel, Tableau, Power BI, Google Analytics and SQL is common in this role.
Yes. A marketing analyst is one of the roles employers most often hire on contract, for projects, busy periods, leave cover and vacancies. Contract-to-hire is also an option if you want to work together before making a permanent offer.
A marketing analyst combines analytical skill with knowledge of campaigns, channels and customer behavior. A general data analyst may be stronger technically but needs time to learn marketing context. Choose a marketing analyst for campaign decisions, and a data analyst for company-wide reporting.
Many roles need at least working SQL to pull and join data from a warehouse or CRM. The depth depends on your tools. If dashboards are prebuilt, strong Excel and a BI platform may be enough. If data is scattered, prioritize candidates comfortable writing their own queries.
Related roles
Every role in the practice is recruited by the same specialist team.
