Marketing & Creative
A marketing automation specialist builds and manages the systems that send the right message to the right prospect at the right time. The role connects the CRM, email platform and forms so leads are scored, nurtured and passed to sales automatically.
Ways to hire
4options
contract, contract-to-hire, full-time and executive search
The role
Companies typically hire one after adopting a platform such as HubSpot or Marketo, or when manual follow-up is slowing lead response and creating inconsistent handoffs to sales.
Typical responsibilities
Core skills
Tools and systems
Related titles
Typical background
Typically 3 to 5 years in marketing operations or automation, with a bachelor's degree and platform certifications such as HubSpot or Marketo.
At a glance
The essentials for planning the hire: level, background, how you can hire and what the role typically pays.
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Send your resume once and a marketing and creative recruiter will match you to marketing automation specialist roles that fit your experience, pay expectations and the way you want to work. We only put you forward for roles you have said yes to, and it is always free.
FAQ
Straight answers to the questions employers and candidates ask about this role.
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A marketing automation specialist builds and manages the systems that send the right message to the right prospect at the right time. The role connects the CRM, email platform and forms so leads are scored, nurtured and passed to sales automatically. Typical responsibilities include: build lead nurture workflows and trigger-based email sequences; configure lead scoring and routing rules with sales operations; integrate the automation platform with the CRM and web forms.
Look for workflow design, lead scoring, CRM integration, data hygiene, campaign reporting and segmentation. Experience with HubSpot, Marketo, Pardot, Salesforce and Zapier is common in this role.
Yes. A marketing automation specialist is one of the roles employers most often hire on contract, for projects, busy periods, leave cover and vacancies. Contract-to-hire is also an option if you want to work together before making a permanent offer.
A marketing automation specialist builds and maintains workflows inside the platform. A marketing operations manager oversees the whole marketing technology stack, data and process, and often manages specialists. Hire the specialist for hands-on build work, and the manager when systems and reporting need coordinated ownership.
Direct experience with your platform shortens ramp-up, so prioritize it. Concepts such as scoring, lifecycle stages and CRM sync transfer between tools, so a strong candidate from a similar platform can adapt. Ask for examples of workflows they built and the results they produced.
Related roles
Every role in the practice is recruited by the same specialist team.
