Marketing & Creative
A content writer produces articles, web pages, guides, emails and other written material that informs customers and supports marketing goals. The role turns subject knowledge and brand voice into clear, accurate copy that readers and search engines can use.
Ways to hire
4options
contract, contract-to-hire, full-time and executive search
The role
Teams typically hire one when publishing is falling behind, when subject experts lack time to write, or when a launch needs lots of copy.
Typical responsibilities
Core skills
Tools and systems
Related titles
Typical background
Typically 2 to 5 years of professional writing experience, with a bachelor's degree in English, journalism, communications or marketing.
At a glance
The essentials for planning the hire: level, background, how you can hire and what the role typically pays.
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What happens next
Request talent
Takes about two minutes. A specialist recruiter will call you back within one business day.
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Send your resume once and a marketing and creative recruiter will match you to content writer roles that fit your experience, pay expectations and the way you want to work. We only put you forward for roles you have said yes to, and it is always free.
FAQ
Straight answers to the questions employers and candidates ask about this role.
Still have a question?
Talk to a recruiter about your role or your search. We reply within one business day.
A content writer produces articles, web pages, guides, emails and other written material that informs customers and supports marketing goals. The role turns subject knowledge and brand voice into clear, accurate copy that readers and search engines can use. Typical responsibilities include: write blog posts, guides and web pages to editorial briefs; research topics and interview subject experts for accurate detail; edit and proofread copy for clarity, tone and consistency.
Look for long-form writing, research, editing and proofreading, SEO writing, brand voice and AP style. Experience with WordPress, Google Docs, Grammarly, Semrush and Surfer SEO is common in this role.
Yes. A content writer is one of the roles employers most often hire on contract, for projects, busy periods, leave cover and vacancies. Contract-to-hire is also an option if you want to work together before making a permanent offer.
A content writer produces informational material such as articles, guides and web pages that educate readers over time. A copywriter writes persuasive copy meant to drive action, such as ads, landing pages and email. Many candidates do both, but their strongest samples usually show which they prefer.
Industry knowledge helps most in technical, regulated or specialized fields where errors damage credibility. In general business topics, a strong writer who researches well and works with your experts can succeed. Review writing samples and ask how the candidate verifies facts.
Related roles
Every role in the practice is recruited by the same specialist team.
